Sectors Of The Hospitality Industry

Sectors Of The Hospitality Industry The hospitality industry consists of broad category of fields within the service industry that includes lodging, restaurants, event planning, theme parks, transportation, a restaurant, hotel, or even an amusement park. Hospitality industry covers a wide range of organizations offering food service and accommodation. The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. A hospitality unit such as consists of multiple groups such as facility maintenance, direct operations, servers, housekeepers, porters, kitchen workers, bartenders, management and marketing. The hospitality industry is divided into sectors according to the skill-sets required for the work involved. Sectors include accommodation, food and beverage, meeting and events, gaming, entertainment and recreation, tourism services, and visitor information. Premier Inn is the UKs largest hotel brand, with over 40,000 rooms and more than 590 hotels. It is one of the biggest brand in hospitality industry. Premier Inns headquarter located at Luton, England, U.K. Originally opened by Travel Inn brand name in 1987. During the hard competition with other hotels, it has been owned by Whitbread. Premier Inn business spread in United Kingdom, United Arab Emirates, Republic of Ireland and India. Company office website is http://www.premierinn.com Hotels are found either in city centers or on the outskirts on major A-roads. Unlike its competitor Travelodge, they are rarely found in motorway service areas, concentrating on locations where they are allowed to serve alcohol. Ownership by Whitbread, historically a brewery, but now a pub and hotel chain, ensures that all Premier Inns, with the exception of motor side locations, have a pub/restaurant on-site serving alcohol Structure of Organization As per below is an organization structure A commercial enterprise would have Line, Staff or Matrix organisations, split into departments and specialists. Departments could include Buying, Marketing, Manufacture, Quality, Accountancy, Payroll, Design, Administration, Security, Maintenance, Distribution, Computing, Call centers, Retailing, Customer Care. History The company founded in 1987 by Travel Inn, in 2004 Whitbread acquired Premier Lodge for  £505 million, and merge an additional 141 hotels to the existing Whitbread hotels, re-branded all hotels as Premier Travel Inn, which was soon shortened to Premier Inn. March 2006 Premier Inn, the UKs largest and fastest growing hotel chain announced today that their Guest Recommend customer satisfaction survey has received its one- millionth-guest response since it was launched in March 2006. Location Premier Inn started in U.K., but its expansion in U.A.E., Ireland and India. Premier Inn is the UKs largest and fastest-growing hotel brand with 578 budget hotels and more than 40,000 rooms across the UK and Ireland. Competition The branded budget hotel market in the UK continues to be dominated by just two large players, according to new research by TRI Hospitality Consulting. Figures from Budget Hotels 2010 UK show that the biggest brand, Premier Inn, had 41,511 rooms at the end of 2009 which gave it a market share of almost 38%. The nearest rival to Premier Inn is Travelodge with 27,010 at the year end, giving it a market share of just under 25%. The top two budget hotel brands in the UK thus have more than two thirds of the market. The branded budget market in the UK is concentrated in just a few companies. But competition continues to flourish in the overall hotel sector as the branded budget hotels take on mid market hotels and guesthouses, said Jonathan Langston, managing director of TRI Hospitality Consulting. Since 1993, the number of branded budget hotel rooms in the UK has grown more than tenfold, increasing from 10,555 rooms to 109,528 rooms at the end of 2009. And while Premier Inn and Travelodge dominate, there have been many new brands entering the growing market. As above table showing us Premier Inn is on number 1 Position in the market. Behind this reason is hotel chain Premier Inn is using a revenue management system to improve visibility of occupancy levels throughout the year, and steer sales and marketing activities accordingly. As per above information premier Inn take over 35% of hotel industry in U.K. Under the new system, Premier Inn expects to improve occupancy, book more guests over less popular nights and reduce marginal costs. We wanted a revenue management system that could cope with the unique requirements of our business, said Warren Mandelbaum, head of revenue management at Premier Inn parent company Whitbread Hotels Restaurants. Contemporary issue In any business, biggest and important person is customer, if customer is satisfied then business make profit. Premier Inn fully focuses to satisfy the customer, Premier Inn bedrooms feature en-suite bathroom, TV with Free view, and Wi-Fi internet access. Premier Inn offers customers a money-back Good Night Guarantee of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britains leading hotel chains. Recession impact As a report of produced by HotStats and published by industry newsletter Hotel Analyst, also makes clear that while resilient, the sector has not remained unscathed by the recession. During 2009, revenue per available room fell by 9.1%, with occupancy dropping by 5.9 percentage points to 67.8% and rate holding up better with a fall of 1.1% to  £50.97. The budget hotel market has truly been the hotel industrys success story of the last decade. While trading has suffered in the recession, new hotels are continuing to open, reflecting the long term viability of the segment, said Langston. The hospitality industry is a measure of the wealth in peoples pockets then the news is very bad indeed. The industry is facing one of its worst times in memory as pubs, clubs and restaurants close at an unprecedented rate. Insolvencies in the sector have risen by 95% in 2 years as people opt to stay at home and preserve their cash rather than splurging on luxuries like nights out, meals and other entertainment. A report by consultancy PricewaterhouseCoopers (PwC) showed that there were 281 business failures in the third quarter of this year, up from 175 last year and well ahead of the 220 insolvencies reported in the first quarter and the 212 recorded in the second. It was almost double the number reported 144 in the final quarter of 2006. As the downturn tightens its grip, it is easy to believe what we have seen so far is just the tip of the iceberg for hotels, Stephen Broom said. The report shows the historical development of branded budget hotels in the UK, also the report so gives demand figures by geographical region, by city and by market sector Hospitality industry is closely related to tourism. By the advent of global crisis, its easy to figure out that tourism industry is down. So, relating to that, one can say hospitality industry also suffers. Moreover, those who can still afford to consider the hospitality of the industry are busy with their works too as the crisis has put extra burden in their work life. Performance report -Year 2009/2010 As per above source UK chain Hotel, Higher staff costs hit profits at provincial hotels in the UK during August, according to the latest HotStats survey from TRI Hospitality Consulting. Revenue per available room rose year-on-year for the month by 1.5% but payroll costs as a percentage of revenue crept up by 0.5 percentage points and this helped cause Gross Operating Profit Per Available Room (GOPPAR) to drop by 1.2%. As a result, UK Provincial hotel performance was left languishing some way behind 2008 levels, following the 13.4% profitability decline during the same period in 2009. Development Strategy and progress Premier Inn clear strategy underpins our aim of building the best large-scale hospitality brands in the world by becoming the most customer-focused organization there is. 2009/10 strategic priorities Action Result Outperform market Developing detailed action plans to focus on our customers needs, and particularly on establishing our value for money credentials. All our businesses have outperformed in their markets. Reduce operating costs Streamlining management, improving the efficiency of back office processes and delivering a series of procurement initiatives. On track to achieve  £25 million of annual savings, with  £20 million realised to date. Achieve cash flow neutrality Prioritising cash management and working capital together with the sale and leaseback of five properties. Positive cash flow for the year of  £109.7 million, with net debt reducing to  £513.4 million. They growth is also increases, In year 2003/04 they have 18,173 rooms comper to this in year 2009/10 they have 42,799 rooms. So growth is 136% Predictions Premier Inn increase there budget for more development. In year 2009/10 15.0% budget sector value and in year 2018/19 budget sector value increase 22.0%. so as above figures we can get example of premier inn future plan. (Annual Report 2009/10, Whitbread PLC) Operational Management factors Operational In the hotel industry where excellent, consistent service is a key factor in success, standard operating procedures, or SOPs, play an important role. Identification A hotels standard operating procedure sets out the policies and protocols of a hotel in a written format thats easily accessible to hotel employees. A typical standard operating procedure has three parts: a purpose, or the clearly stated task the SOP details and what its expected results should be; a procedure, or step-by-step guide to tackling the task; and resources, including hotel staff, other employees or management and databases or other references. Function A hotel standard operating procedures purpose is to improve guest experience. Standard operating procedures do this by educating hotel staff on the best way to deal with a given situation, from fielding guest complaints to handling fire drills. By creating a guest service structure thats consistent and clearly thought out by top management, hotels can ensure a positive guest experience. Types Hotels might use several different types of standard operating procedures. Tool procedures focus on specific tasks that hotel staffers might have to deal with. Tool procedures may cover tasks that hotel staff is likely to run into every day, such as late check-out or temperature concerns, as well as rare circumstances, such as fire alarms sounding or elevator malfunctions. Rule procedures help hotel staffers deal with potentially tricky situations. Rule procedures may cover acceptable employee conduct, such as whether an employee can accept a cash tip from a hotel guest. Rule procedures also may cover guests in sensitive areas such as signs of smoking in a non-smoking room or a declined credit card. Job procedures clearly outline an employees role and responsibilities within the hotel so that expectations are clear. Benefits Management Financial Savvy The number one success factor for anyone in the hospitality industry knows how to manage company funds. Maintaining the proper ratios of labour, food costs, beverage costs and expenses is vital in todays economy. A successful manager will be expected to maintain and keep a strict monetary budget, be computer literate, be knowledgeable of profit and loss statements and labour to sales ratios and be able to keep food and beverage costs in line. Creativity Hospitality managers must be able to be creative, to think outside the box and come up with new, trendsetting ideas. They must also have the knowledge to get those ideas out there through word of mouth and advertising. Food specials, room rate reductions, family packages and other details need to be presented to the general public in a new, fresh manner through email, web sites, regular mail, radio or television. Multi-tasking skills A manager must know the basics of accounting, the fundamentals of food and service, current market trends, what the competition is doing, licensing procedures and fees, general human resource rules and regulations and much more. Teamwork A good manager will understand that he cannot do the work single-handed and will hire the right people to carry out the vision of the company. A strong accounting office, an excellent chef, reliable restaurant managers and supervisors, a loyal core staff with low turnover and trustworthy assistants are all essential in creating a profitable business. Vision The ability to foresee trends and capitalize on them is a true gift, as is the foresight to prepare for a slow economy. These abilities come from years of experience and exposure to different hospitality environments. A truly proactive manager will choose the most promising employees of the company and train them properly to keep the vision alive and strong. Impact on Staff Hospitality industry is developed largest number of jobs in UK, lots of opportunity comes for people to get jobs. As per below table show us hows the different hospitality businesses give jobs to people Hospitality businesses The industry continues to be dominated by small establishments. The hotel sector has the highest proportion of large establishment while the restaurant sector has most very small establishments. Between 1991 and 1998 the percentage of businesses with over twenty-five employees increased from 3 per cent to 4per cent of all establishments. There is now more employment in larger workplaces with 41 per cent of employment in establishments employing twenty-five or more employees, while 59 per cent of employees. Over the decade all sectors in the hospitality industry continued to grow, with the exception of hotels. Premier inn has 34,000 people serve over 9 million customers every month. And as the frontline of our business, premier inn are 100% dependent on our people to deliver our brand promises, day in and day out. Thats why premier inn only employs the very best people in the hospitality industry. Time to time staff responsibility change and more focus on customer satisfaction. Stakeholders The stakeholders in the hospitality industry include owners, creditors, guests, employees, suppliers, vendors, industry associations, government agencies, and community members. In starting of business stakeholders view point is Maximizing Shareholder Wealth, after time to time stakeholders view point is change and its A Wider Range of Objectives. In recent years, a wider variety of goals have been suggested for a business. These include the traditional objective of profit maximization. However, they also include goals relating to earnings per share, total sales, numbers employed, measures of employee welfare, manager satisfaction, environmental protection and many others. As per above effect on staff and stakeholders role and view point Premier inn get lots of benefits. Thats the reason Premier inn best brand in hospitality industry in U.K. and one of the best brand in the world. They also try to make same value in abroad like Dubai and India. Positive implications on Premier inn hospitality. The conclusion Premier Inn has best customer/key relationship, business continuity, funding, and strategy. So thats why they are top of the table in whole hotel industry in the U.K. In 2008 Premier Inn launched in Dubai and will be opening in India later this year. On a domestic front, Premier Inn is set to be the largest provide of budget hotels in London by the 2012 Olympics.

International Economy (Eu)& UK Construction Sector Essay

When John Maynard Keynes, father of modern microeconomics, first formulated the theory of how to increase national product, brass domestic production, and address the issues of inflation and unemployment, government spending was the example that he drew upon as one of the economic solutions in order to escape such problems which had significantly impacted the United States in many European countries and even resulted in the economic Great Depression. This is important especially for the topic of construction and infrastructure in the United Kingdom because, as the economist had place it, construction and infrastructure projects are the largest government spending economic activities (Begg et al. 2008). Therefore, in the question of economic development for the UK, construction in such public Works by the government is seen as the primary way in order to follow such economic concepts to avoid further microeconomic problems. However, economics understands that the local projects such as infrastructure that are created by the government in order to deliver services under the umbrella of public goods do not occur in a static situation and there are other external economic variables that are taken into consideration in such an occurrence(Begg et al. 2008). Therefore, especially in today’s global economy, the international economy plays an important role in the construction sector of the United Kingdom and that specific industry. The area of financing or one of the international economic factors that play a significant role. Remember that government infrastructure and public works projects are often extremely expensive public good initiatives that could not be handled and funded by local governments in that process. In the example of Third World countries, most development and infrastructure projects are gone about by borrowing in international institutions such as the World Bank and international monetary fund. In the United Kingdom, however, a first world country, even though they’re also funds allocated by the local government for such infrastructure projects, international financing through economic cooperation activities with other countries place the role of funding such government works (Obstfeld et al. 2005). The macro economic multiplier effect for labor and consumption claims that such funds that are borrowed from international economies may be repaid by the exponential growth in reduction in a country which is created by labor growth in labor consumption through production. Another importance of the international community to local construction projects is that construction and engineering eventually creates knowledge spillovers especially for countries that have made use of   the same kinds of infrastructure. Such knowledge spillovers are important especially in the generation of higher-level management and individuals who have knowledge — and eventually economies of scale — in such construction and infrastructure projects. Without previous knowledge, or costly for the United Kingdom to implement construction projects on its own especially for the relevant on the risk public works infrastructure (Caves 2007). In this respect, the European Union, the larger economic umbrella in the area, is able to address both these issues especially the first one. In international trade theory in economics, there are five levels of economic operations, where a trade union is the highest one that generates international capital mobility as well as international labor mobility among members of such trade union and economic cooperation (Artis & Nixson 2007). Therefore, the existence of European Union significantly contributes to improvements in the public works infrastructure sector of the United Kingdom.

Desiree s Baby By Kate Chopin - 1770 Words

Back in this era of time the most respectable job for a woman was to be a loving wife in her husband’s household. In the short story â€Å"Desiree’s Baby† written by Kate Chopin, we have this setting of this older woman named Madame Valmondà © is on her way to visit her adopted daughter Desiree who has recently given birth to her son by her husband Armand Aubigny. Everything seems to be going well at the plantation due to master of the house being so thrilled about having his son being born. As time progresses, Armand become very angry over the few months and eventually Desiree comes to notice that her son looks very similar to a young slave boy who who is one fourth black. Armand is angered and accuses his wife of not being completely white and most likely has black in her blood. Despite her pleas of being white, Armand claims that she is mixed race and will have to leave the plantation. Madame Valmondà © expressed that she still loves her daughter and b egs her to come home but instead Desiree takes the child and walks off into the swamps never to be seen from again. Eventually we come to find out that Armand is the one who has black in his blood and not his wife. Chopin offers a compelling critique of the class-based and racial prejudice that permeated the attitudes of the antebellum South. In addition, through the relationship between Dà ©sirà ©e and Armand, Chopin explores the precarious status of both those without a family and those of biracial descent. Dà ©sirà ©e is unluckyShow MoreRelatedDesiree s Baby By Kate Chopin1419 Words   |  6 PagesIn Kate Chopin’s story, â€Å"Desiree’s Baby,† written during the 19th century, Desiree is concerned that her child is of a distinct racial background. Her spouse, Armand, blames and accuses her of being half African-American. The worst problem she could ever imagine is to leave the one she admires the most, her husband. Feminist interpretation refers to the relationships encountered between separate genders. Like the article â€Å"Literary Theory† states, feminist interpretation presents the order of â€Å"behaviorRead MoreKate Chopin s The Desiree s Baby947 Words   |  4 Pagesin Chopin’s Desiree’s Baby In the short story Desiree’s Baby by Kate Chopin, the titular character is the wife of slave owner Armand and the new mother of a baby boy. The story follows Desiree as she finds out that her baby is of mixed ethnic background, and the aftermath of having a mixed-race baby in the 1800’s. In regards to the relationships between Desiree and other supporting characters, only one aspect remains constant; tension. While the relationships between Desiree and her husband, herRead MoreKate Chopin s Desiree s Baby2014 Words   |  9 PagesKate Chopin’s â€Å"Dà ©sirà ©e s Baby† was set in the days before the abolition of slavery, at a time when the ownership of another person was not only acceptable, but also economically impactful in the south. It was normal to see big plantations owned by whites and tendered by black slaves. We see all of this and more in â€Å"Dà ©sirà ©e’s Baby†. One of the characters, Monsieur Valmonde finds an abandoned b aby one day while out riding. His wife, Madam Valmonde, does not have a child of her own so she takes theRead MoreAn Analysis Of Kate Chopin s Desiree s Baby Essay1067 Words   |  5 Pages Kate Chopin life and her short story Dà ©sirà ©e’s Baby Chopin was an American novelist and she also wrote many short stories. Chopin was a feminist pioneer movement on American literature and the world. Chopin was born in St. Louis Missouri on February 8, 1850. Her father was an Irish immigrant who was a very successful businessman. Chopin father died when she was a little girl. For that reason, she grew up with her mother and grandmother since she was a child. She was an insatiable reader and thatRead MoreAnalysis Of Desiree s Baby By Kate Chopin919 Words   |  4 PagesDesiree’s Baby†: An Annotated bibliography Thesis: Kate Chopin combines the racial and social differences on the eighteen century, in which people have to face racial discrimination amongst a social empire, which brings many conflicts within diverse couples about their firstborns. Chopin, Kate Desiree’s Baby. Short Stories (print 7/14/2015). In the short story, Desiree’s Baby, written by Kate Chopin there is a about of karma and consequences that produce the drama on the literature. The storyRead MoreAnalysis Of Desiree s Baby By Kate Chopin1446 Words   |  6 PagesAnalysis of Desiree’s Baby In the story Desiree s Baby by Kate Chopin the plot mainly revolves around race issues and also includes elements of sexism. In terms of race the difference between being white and being black shows vital importance in the characters lives through the story. As Desiree and Armand both originally associate themselves with the white class, once the plot unveils their black heritage they are faced with uncertainty, and ultimately their lives become meaninglessRead MoreAn Analysis Of Kate Chopin s Desiree s Baby 1705 Words   |  7 Pagesand published in 1893, Kate Chopin’s work â€Å"Desiree’s Baby† is a short story about miscegenation within a French family living in Louisiana in the late nineteenth century. Miscegenation is defined as the mixture of different racial groups, through marriage or cohabitation, between a white race and a member of another race. Chopin writes this piece of realistic fiction which exposes the issues of society that woul d not be faced until many years after her death. â€Å"Desiree’s Baby† revolves around two mainRead MoreKate Chopin s The Locket And Desiree s Baby1575 Words   |  7 Pages Kate Chopin’s â€Å"The Locket† and â€Å"Desiree’s Baby† are two stories where heart-rending news changed main characters lives. In the beginning of the both stories love between couples is described. Desiree is happy being wife and mother to newborn male baby while in the Locket Edmond is constantly thinking about his sweetheart Octavie. Both stories touch different sides of love, which appears fortunate in the Locket, but destructive in Desiree s Baby. In â€Å"Desiree’s Baby†, Armand begins distancingRead MoreDesiree s Baby By Kate Chopin999 Words   |  4 Pagesâ€Å"Dà ©sirà ©e’s Baby† is a short story written by Kate Chopin in 1892 during the time that racism against African Americans is on the rise. In the story, Armand Aubigny falls in love with Dà ©sirà ©e, a young woman who has an obscure background but is adopted by local slave-owners. They marry and have a child, who is found to be part black a few months af ter birth. Armand seems to be enraged by the baby’s color and throws Dà ©sirà ©e out with the child, and she walks into a bayou and disappears forever. HoweverRead MoreDesiree s Baby, By Kate Chopin888 Words   |  4 PagesIn Kate Chopin’s short story, Desiree’s Baby, she tells the story through the eyes of the characters. This story is told in the omniscient point of view. The omniscient point of view means that the storyteller knows all of the thoughts and emotions of all the characters throughout the story. In the nineteenth century there was a lot of racial discrimination against African-Americans. The protagonist is Desiree; she is formed throughout the many situations in the short story. She is fought by the

Social Darwinism and Race Superiority In The West Essay

Social Darwinism was a set of theories developed by various people during the 19th century. It was the adaptation of Darwin theory of evolution applied to human social behavior and ability to survive compared to other human beings. It can now easily be seen that these theories could be used to justify racial discrimination and they have been used in this way throughout history. This misconception of Darwin’s theories popularized by various academics in the west gave western nations to treat other nations badly. People like French man Joseph Gobineau had already come up with race supremacy ideas before Darwin’s theories of evolution had started to become a popular idea. He took his ideas from what he was seeing around him at the time not†¦show more content†¦It is looking at people’s ability to adapt in the man made society, saying that people with less intelligence and ability to contribute to this society will struggle to survive in the society. Humans being are all from the same species so what social Darwinists say is that lesser Human beings will/should eventually die out, or be killed. Most Social Darwinists believed that these lesser Human Beings were of another, less economically and technologically powerful race. (Hawkins p. 134-137, 1997) Joseph Arthur de Gobineau was a French academic is well known for his work Essay on the Inequality of Human Races written in the mid 19th century and translated into English in 1856. At the time the views expressed in the paper were not called Social Darwinism they were extremely Social Darwinist. Gobineau opposed the French revolution because he believed that it meant that the Aryan race in which he descended was being corrupted by other races. He said that there are three races Blacks, Yellows and Whites. The Blacks where stupid but physically superior, the Yellows looked scientific views of people and the Earth which put the human race in place where they were not superior. Lastly Gobi neau wrote that the White race was the strongest and most intelligent of the races, even saying the white race was better looking. The Aryan race which descended from Germany to Europe to govern the Celts and Slavs was the most superior of the whiteShow MoreRelatedCauses Of Social Darwinism1412 Words   |  6 Pages Social Darwinism is a set of ideologies introduced by Herbert Spencer in the nineteenth century. These principles were used by imperialists as a means of justification and proof of their right to colonize land overseas. Social Darwinism is an immoral evil that cannot be ethically justified. To further understand the immorality behind using Social Darwinism and the even greater immorality behind using it as an excuse for overseas expansion, we must understand the origins and foundations of whichRead MoreImperialism in Africa2182 Words   |  9 Pagesusually between states and often in the form of an empire, based on domination and subordination (Johnston, 2000.p.375). 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Racism and national superiority including Social Darwinism made it seem as if white men were better and had dominance over every other race (Western Imperialism). A strong nation would overpower the weak and would be obligated to take over and help the weaker nation if it was necessary (European Imperialism in the 19th Century).Read MoreA New Concept Of Foreign Affairs1477 Words   |  6 Pagesto show their s trength and power. Social Darwinism also played a vital role in New Imperialism. Social Darwinian theories of competition between races further promoted and justified imperialism. European nations saw themselves as racially distinct parts of the dominant race, meaning they had to seize colonies to prove their superiority. Social Darwinist believed in survival of the fittest and the conquest of â€Å"inferior† people. Economic motives and Social Darwinism fostered imperialist expansion. 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